A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.
— Eric Ries, The Lean Startup
A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.
— Eric Ries, The Lean Startup
Our mission is to help our clients grow in a digital world. To deliver growth, we model each engagement as a virtual startup where LambdaZen manages and develops the technology and the client manages and develops “end customer.”
The Lean Startup Method offers a “scientific approach to creating and managing startups and get a desired product to the customers’ hands faster.” We use this methodology to minimize the risks and maximize the ROI of our engagements.
The Lean Startup Method advocates two closely-linked but parallel tracks when building a desired product, viz.
The best kind of customer feedback is revenue, especially for B2B products. The Lean Startup Method offers a disciplined way to experiment with the product, its positioning and the target customer profile to find a good “product-market fit.” In our prior engagements, we noticed that seemingly minor changes to the product and its positioning can have a dramatic impact on the product’s success.
Please contact us to explore a potential engagement around your unique IP and market position.